Link Analysis Algorithms for Web Structure Mining

As the web is growing rapidly, the users get easily lost in the web's rich hyper structure. The primary goal of the web site owner is to provide the relevant information to the users to fulfill their needs. Web mining technique is used to categorize users and pages by analyzing users behavior, the content of pages and order of URLs accessed. Web Structure Mining plays an important role in this approach. In this paper we discuss and compare the commonly used algorithms i.e.PageRank, Weighted Page Rank, Weighted Page Content Rank and HITS. Keywords-Web mining, web content, Page rank, Weighted Page rank and weighted page content rank, and Hyper-link Induced Topic Search