A Study on Integration of Artificial Intelligence in Customer Relationship Management and it’s Benefits

CRM refers to procedures that are concentrated on turning each prospect into a customer and keeping your customers by interacting with them personally. Since its inception, the concept of CRM will help businesses enhance their communication with customers and achieve their goals. Al in CRM can help you make a needs-based, customer-centric business model. Therefore, business need to integrate these two in order to satisfy customers which is the easiest way to fulfill the objectives of the firm. By using Al in CRM, they can predict customer behavior, and they can take more personalized actions to increase their experience better. Al in CRM can also fulfill customers needs and satisfactions. And also Implementing AI in CRM can expect to experience rapid changes in the field. The study is made to know how Artificial Intelligence in CRM helps in customer satisfaction and how they make customers experience better. In the same way what benefits are receiving to the business with the integration of Artificial Intelligence in CRM. This study also explains which type of Artificial Intelligence tools and methods are used to enhance client relationship management.