A Survey on Web Personalization in Web Mining

Internet plays a major role in information retrieval in this modern day. Effective handling of web technology coupled with various techniques provides a better way for users to surf websites. Web mining techniques, the most likely used application of data mining in the web personalization process for user behavioral analysis. The behavioral patterns gathered from the log files may be used for the improvement of the websites and also helpful for the website owners to improve business. The necessary information gathered from the log files provide actual behavioral patterns followed by historical users. This paper focusses on the steps involved before the analysis of gathering navigational patterns and after pattern analyzing.