AI-Powered Customer Intelligence: The New Technology Shaping the Future of the Indian Bank

The banking sector is one of the industries dealing with a massive amount of customer data. Currently, customer data. and their needs are changing more vastly; the organization is focused more on customer because they are the asset of the bank and the customer satisfaction takes place at the core of any decision making, that ever boosted the advances in technology. In this scenario, financial industries now will have built their organizations with a customer-centric foothold, a shift from product-oriented ones in order to stay competitive. Customer Intelligence (CI) is the collection and analyzing the information related to customer, their details and activities, to build deeper knowledge for the best ways to interact with each individual customer. Thereby, boots customer loyalty, improves business efficiency, and helps to build customer persona to figure out target audience who turn out to be the brand ambassador. For that bank must invest in technology stackwhich will help them to understand the customer's needs. Modern techniques like Artificial Intelligence and Machine Learning will be great impact in creating customer intelligence system model. The proposed review paper will explore the Al techniquesused for sprouting Customer Intelligence in Banking, to reshape the Banking Industry.